I really enjoyed looking at other students chosen advertisements and their blog posts about them. I found that there were a variety of different advertisement topics that were chosen such as drinking, fast food/junk food and cosmetic products. After reading several different blogs I came to the conclusion that I agree with a majority of what my peers said in regards to their chosen advertisement. My ad was about what could be the results of drinking and driving. Being a student, like the girl in my advertisement, where drinking is seen as a norm, the ad was directed towards teenagers or young adults.
The first blog post I am going to discuss is also a drinking ad that is focused on partying teenagers. Jessica’s advertisement is a photo of a girl in her graduation gown, hanging lifeless through a broken picture frame, implying the results of a impaired driving accident. She states, “Personally, I found that the disturbing nature of this photograph is what caught my attention” (http://jessicaznaczko.wordpress.com/2013/11/07/cpcf-1f25-blog-entry-3-what-the-hail/). In comparison to my blog post, I also found that the shocking and upsetting photograph is what caught my attention and would catch the eye of many other people. The concept of using shock value to gain the attention of the audience is very strategic.
Next, I will be discussing an advertisement that is a little different in topic. Liam’s blog post, which is a Nike ad, tries to motivate its audience by stating how you need to earn your rest. He said, “it is also trying to motivate you by saying that, if you workout hard and use Nike products to do so, you too can be build like a refrigerator and have shoulder muscles the size of man-hole covers” (http://dunsey.wordpress.com/2013/11/08/what-the-hail/). I found this to be kind of funny, but very true. Society today portrays an image of men as being big and jacked. In one of my previous blogs, I examined the issue of media impacting females body image, however, I never really considered the medias affects on men’s body image. I think the company did a good job representing the norms as many males are working out in order to fit into the body image seen through media.
The last blog I will be focusing on was a post examining the product called No-No, by Kendra. She discussed the issue in media which views women as hairless and silky smooth skin. In today’s world, men are very turned off and disgusted by body hair. I definitely agree with Kendra’s opinion when she states, “I think “No-No” was successful in it attempts to represent norms, values, and beliefs because every girl knows girls want to hairless everywhere expect for their heads” (http://kendrajss.blogspot.ca/2013/11/what-hail-blog-entry-3.html). This company does a good job at attracting the desired audience, as there are many women that would be willing to try any products in order to achieve the look that is portrayed in society. Personally, I can relate to this advertisement, being a young woman, as I know that having body hair is seen as unhygienic.
It is important for companies to try to target a specific audience in order to attract attention and improve their business. There are many different strategies that a company can use to hail or interpellate its audience. I never really thought about the behind the scenes of an advertisement, but after this blog topic, I will definitely be thinking about it much more now whenever I encounter an ad.
torigligic 